A large number of the screens, however, will likely emerge in less developed areas where authorities have called for a “speeding up” of new cinema construction and an “improvement of rural cinema chains to make them more competitive.” Given that the exhibition sector is already grappling with overcapacity and a declining number of movie-goers, the goal may raise eyebrows locally. The country should boast 100,000 screens by the year 2025, the plan says, up from 77,769 screens as of this March, according to National Film Administration data. Greater consolidation of exhibition sector, new cinemas in rural areas, and more patriotic movies The target appears achievable, given that local titles accounted for 62% of the national cume in 2018, 64% in 2019 and 84% last year, according to data tracker Maoyan. It requires that the country generate 10 major films a year that are both “critically acclaimed and popular,” and 50 or so films that gross RMB100 million ($15.7 million) or more.Īdditionally, it says, domestic films should account for more than 55% of the total annual box office. More talk of becoming a “strong film power” by 2035Ĭhina will be a “strong film power” once it’s able to continuously release globally influential “masterpieces that demonstrate the Chinese spirit, Chinese values, Chinese power, and Chinese aesthetics,” the plan reads.
0 kommentar(er)
