(TV icon Fred Silverman was famous for this, leaping from CBS to ABC to NBC within the space of a decade.) Given Abbott left Hallmark on less than ideal terms, who can blame him for wanting to see if he can steal away some of the audience he nurtured for so long?īut even before GAC Media was an actual thing, there were some red flags. Usually this takes the form of jumping to a rival network and working to outperform the old place.
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TV execs leave - or get pushed out - all the time and then set about figuring out how to get revenge on their former bosses. Normally, there wouldn’t be anything that unusual about Abbott’s actions. Operating under the banner of GAC Media, the networks have been renamed GAC Family and GAC Living, with the former being positioned as basically Hallmark Channel 2.0: family-friendly fare, lots of focus on holidays, and this year, a dozen Christmas movies, of which 11- or about 92 percent - revolve around lead characters who are white (though there is more diversity among supporting characters). Abbott left Hallmark the next month.Īfter keeping a low public profile (and no doubt waiting for the pandemic to ease), Abbott re-emerged earlier this year when he teamed with investment firm Hicks Equity Partners and others to buy two small cable channels, Great American Country and the horse-centric Ride TV.
The idea that in the second decade of the 21st century being gay qualified as “controversial” prompted a massive backlash, and Hallmark Channel’s owner, Crown Media Networks, quickly rebuked the actions and reinstated the ad. (See also: Bachelor Nation.) Things came to a head in December 2019 when, under Abbott’s watch, Hallmark Channel pulled advertising that included a lesbian couple, telling the sponsor that an ad showing women in love with each other had run afoul of a policy against “controversial” content. While Hallmark’s ratings and financial success during his tenure are undeniable, Abbott’s go-slow approach to diversifying the network’s extremely vanilla programming - at a time when most other platforms were pushing to expand inclusion efforts - often made Hallmark the subject of pained criticism, even among fans of the channel. The channel is the brainchild of Bill Abbott, a respected TV-industry veteran best known for his role in helping turn Hallmark into one of cable’s most powerful and successful brands.
Over in streaming, Netflix is adding more international flavor to its usual packed slate of Yuletide offerings, while ad-supported players such as IMDb TV, Peacock, Roku Channel, and Tubi have jumped into the space with first-run movies of their own.Īnd then there’s the curious case of GAC Family, a new cable network that has the backing of an investor group with ties to former president Donald Trump, and that appears to be positioning itself as a destination for viewers who think Hallmark holiday movies are too edgy. Hallmark Channel and Lifetime, the reigning champs of the season, are as packed as ever with original holiday films.
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The holidays are (almost) here - and so is the ever more competitive war for Christmas movie viewers.
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